WPLLC > Communications and Public Relations > Media Relations

Media Relations

Media coverage can be a principal asset in a legislative or policy campaign or it can effectively discredit the campaign and its goals. A well-planned media strategy, precisely executed, can determine the direction the coverage goes and the success or failure of a policy proposal. Leaving coverage to chance-or to your opponents-is asking for disaster.

Good press and media coverage simply does not happen-it must be earned. Washington Partners, LLC works with clients to earn that coverage. Having served as print and broadcast journalists, press secretaries and communications directors for national organizations, WPLLC professionals are skilled at placing stories and working with the media.

Services include both directly interfacing with the media and providing training to clients on how to initiate and respond to media inquiries.

WPLLC media relations services include:

• Writing and distributing press releases
• Drafting talking points
• Writing and placing op-eds
• Booking appearances on radio and TV programs
• Interview preparation
• Press conference organization
• Analysis of current trends